Social proof heavily influences buying decisions, there's no bigger example of social proof than Google...
"If Google can't find you, do you really exist?'
1. Social proof for a Small Business Website
Social proof heavily influences buying decisions;
USERS
Customers/clients recommend your products or services based on their experience.
EXPERTS
POPULARITY
CELEBRITY & INFLUENCERS
CERTIFICATION
GOOGLE REVIEWS
TESTIMONIALS
CASE STUDIES
CONTENT SHARING
2. Your business better have a website
Nowadays, if you don’t have a site, not only will you NOT get business online, people will actually question your business’ legitimacy and your personal integrity.
People need your business to have a website, modern day searching for products and services needs to be on their device, at a time that suits them. They can then dream how great their life will be once they have your services or products...
3. Your brand needs a voice
A brand voice is your company's distinctiveness, this is the words, language, tone, that tell your story, its purpose and use is to make a memorable experience that resonates with your clients and customers, and they connect with it.
It is used in all your marketing collateral including, email campaigns, social media posts, and your website, it makes you recognisable to your clients and customers!
Your website is your most shop front, your vital marketing tool that communicates what you believe, why you believe it, your mission and values, the problems you solve, and how you’re going to do it. This is your chance to creatively express your unique persona and lead the way!
Through your brand voice, your visitors can get to know, like, trust, and understand your brand. Your website helps you build a relationship with your audience.
4. A website streamlines your small business operations
Having the right tools makes it easier to run and grow your small business. One of the best tools to use for streamlining business operations is your website! I love using the WixStudio platform for small businesses because it’s a website solution with a lot of tools and features.
Small business owners need to spend their time and energy doing what they do best. Your website enables you to easily manage your content with pages, portfolios, products, blogs, and more; It showcases your services and products and is home to the technology that runs the back-end of business to create a seamless experience for you and your clients.
5. A website provides 24/7 365 Customer Service
Your website is there to encourage people to make contact with you. Your site is available 24/7, it provides information to potential clients and customers, it provides answers to questions and it negates the need for customers to contact you via phone and email.
Website tools, processes and automation means you don't have to worry. Your FAQ's, information pages, online forms, automated emails are all there to help you grow your small business.
6. Build you on-line Authority
Online authority is a person or entity who is trusted by its users, other websites, industry and search engines. Someone who is an authority has expertise, skills, and shares insights with others. Your website is the best place to build and perfect your online authority—using your content, writing, images, and more—it’s your platform where you should shape the story of your company.
Building authority online, will help you rank higher and gain more business. How do you get there? Here are a few things you can do to build authority:
BRAND YOUR BUSINESS
Do people know who you are? You must look expert too, that’s where visual branding comes in. Visual brand identity tells your brand story to your audience, all your brand elements should encompass your identity include: logo, photography, colors, etc...
This is only part of the challenge to building online authority, written content, sounding expert is half the battle.
NICHE AUDIENCE
WEBSITE DESIGN
CONTENT
VIDEO
EVENTS
7. Get found by Search Engines (SEO)
Search engine optimization efforts help your website appear higher in search rankings and increase your website visibility. The higher your website ranks, the more people will click on your site, and just by getting more site traffic, you’ll have a more awareness of your brand and more people to potentially do business with you.
Submit your sitemap to Google Search Console to help get your site listed in search engines faster.
Your website must have basic SEO included to get results. This includes:
PAGE TITLES:
This is a short description of a webpage and appears at the top of the search engine results pages also known as the title tag. The page title should include the page’s keyword.
META DESCRIPTIONS
The information about your page that appears below the page title. The description doesn’t directly influence ranking but it does influence whether a user clicks the page title and in Google search, words that you searched are bolded within the meta description, making your description visually stand out.
IMAGE ALT-TAGGING
WRITTEN PAGE CONTENT
LINKS TO OTHER SITES
REFRESH CONTENT
GOOGLE MY BUSINESS PAGE
So why do small businesses need a website?
Well I guess now you know why, you can get industrious, creative and driven to create your stunning website and start sharing your brilliance!
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